Previsualisation
Great storytelling rarely happens by accident.
Previsualization allows directors, clients and production teams to experience a story long before cameras start rolling or an expensive motion capture stage comes alive. By combining storyboards, 2D animatics, 3D layouts, temporary editing, sound design and music, we can explore pacing, camera language, performances and action before production begins.
Whether it’s a live-action commercial, feature film, game cinematic, performance capture shoot or animated sequence, previsualization creates a shared creative vision while reducing costly surprises during production. Complex action scenes, visual effects, choreography and emotional performances can all be refined long before the first shooting day.
Horizon Zero Dawn 2d animated storyboards by Ernest Agullo
Jonathan Kray works closely with longtime collaborator Ernest Agullo to create previsualization that is both practical and cinematic. Rather than simply planning shots, the process is about discovering the strongest way to tell the story. Sometimes that means finding a better camera move, simplifying an action sequence or uncovering an emotional moment that wasn’t obvious on the page.
Some people worry that detailed previsualization removes spontaneity on set. In our experience, the opposite is true. By solving the technical questions early, directors, cinematographers and performers gain the freedom to focus on what matters most when production begins: the performances, the atmosphere and those unexpected moments that make a scene truly memorable.
From simple storyboards to fully animated 3D sequences complete with temporary sound design and music, previsualization is a creative sandbox where ideas can evolve quickly, collaboratively and inexpensively. It allows everyone involved to arrive on set with confidence, while still leaving room for inspiration when the cameras finally roll.
Because the best day to solve a problem… is before you start shooting.
Pre-Vis & Mocap Breakdowns
